From its opening on Sanford’s birthday, September 29, 2006, West End Trading Co. has been a cornerstone of the Historic Downtown Sanford community. Starting as a cozy dive bar, we've evolved into a bustling venue that features some of the best live music and entertainment in Central Florida. Over the years, we've hosted iconic events like the Hurricane Party Concert, built the legendary Fishbowl Stage, and created our signature drink, the Sunshine State Bomb, enjoyed by over a million guests.